Design And Research Of Calligraphy Education Mobile Application Products “Yimo Calligraphy”

With the progress of The Times and the development of science and technology,various online education platforms have emerged in an endless stream,providing people with more convenient services.The emergence of the Internet has accelerated the spread of art and calligraphy.Calligraphy is a unique traditional art in China.It keeps evolving with the development of The Times,and it enables calligraphy lovers to learn and communicate through various communication channels.This topic selects the perspective of Chinese calligraphy education mode based on the Internet to create and design a calligraphy education application with certain characteristics of education,service and interaction.This thesis is divided into five chapters.The first chapter describes the current background and current situation of calligraphy education,analyzes the actual research purpose and practical significance of the subject,explains the research methods and expounds the practical application value of the subject according to the situation of calligraphy education at home and abroad.The second chapter analyzes the current calligraphy education market,uses the methods of questionnaire survey and user interview to dig out the pain points and opportunities of users for the existing applications in the market,determine the target users,and establish user portraits.Through the analysis of competing products,this thesis summarizes the interaction process and interaction experience of the existing calligraphy education application,and makes basic preparations for further research and design.The third chapter mainly describes the definition of mobile application product of Yimo Calligraphy,and details the project introduction,the construction of product function and information architecture,the design of interaction process,and the display of high-fidelity design and IP image design after determining the visual style and logo design.The fourth chapter mainly describes the product promotion and operation design,promotes and promotes the "Yimo Calligraphy" App through activity operation,new media operation and community operation,and make the benefit forecast.The fifth chapter summarizes and analyzes the shortcomings of mobile application products of Yimo Calligraphy.