Research On Turnover Of Key Talent In The Digital Transformation Of RX Corporation Group

Digital transformation had already become the frontier of development of each industry in recent years.Whether they are emerging or traditional industries,digital transformation is gradually becoming the “rigid demand” of enterprises to answer to an intensely competitive business environment.However,enterprises have encountered a series of problems in the process of digital transformation.What has become a genuinely difficult problem that researchers and practitioners urgently need to solve is the continuing high turnover rate of key talent occupying core positions.Key talent in enterprises are highly efficient and contribute greatly to their companies.Once the enterprise is in a digital transformation,the turnover of key talents will cause a serious negative impact on its development.Therefore,it is especially important to further explore the tendency of key talent turnover.Research shows that the match between individuals and the organization can effectively predict the voluntary turnover of staff in an organization,which has gradually become an important aspect of attention for theorists and practitioners in recent years.Nevertheless,there are obvious deficiencies in previous research: Most research either takes “values” commonly used in matching similarities or “matching abilities” commonly used in complementary matches as the representation of the match between individuals and organizations to make predictions on staff turnover.Less attention is paid to the analysis of the effects multi-dimensional matching between individuals and organizations has on staff turnover.Fewer people give attention to analyzing the impact of multi-dimensional matching between individuals and organizations has on a company’s staff turnover during a period of digital transformation.This renders the issue of staff turnover during this key period of digital transformation lacking theoretical basis and guidance.In conclusion,Against the background of digital transformation of RX Company Group and their key talents in the group and their city branches as the object of research,adopting an eclectic combination of questionnaires and interviews to conduct in-depth research,and based on the match of values,objectives,supply-and-demand and complementarity between individuals and organizations,this thesis discusses the relationship between matching and staff turnover,draws a conclusion and puts forward corresponding countermeasures for management practice.