Research On Cultural And Creative Product Design Of Xiyou Park From The Perspective Of Popular Culture

With the upgrading of consumption,the cultural industry has made significant progress.With the promotion of media technology,traditional culture represented by "Journey to the West" is once again revitalized through mass communication,gradually growing into China’s super IP,and generating new content,creative,and extended products and industries around the Western Journey.Compared to the cultural products of Xiyou,the development of Xiyou Cultural and Creative Products and Xiyou Park is significantly lagging behind.Further focus on the cultural and creative products of Xiyou Park and conduct research,and it is found that the overall level of Xiyou Cultural and Creative Products is relatively low and severely homogenized,failing to fully utilize cultural resources and promote the development and innovation of related products and industries.In response to these issues,this article will conduct research on the design of cultural and creative products for Western Amusement Park from the perspective of popular culture.Firstly,by conducting research and analysis on the current research status of popular culture and cultural and creative products,as well as the current situation of the theme park cultural and creative product industry,it was found that popular cultural resources have not been fully utilized in the design of cultural and creative products.Therefore,using methods such as literature research,online research,and field research,cultural and creative products are divided into eight categories,and the correlation between popular culture and cultural and creative product design is analyzed.Based on this,cultural and creative product design strategies are proposed.Secondly,using the methods of field research and network research,the cultural resource database of the West Amusement Park and the cultural resource database of the West Tour TV series have been established,laying the foundation for the division of the follow-up design theme and the screening of the cultural resources of the TV series.And on this basis,a cultural and creative product design model for the Western Amusement Park based on popular culture was constructed to guide design practice.Once again,interviews,questionnaire surveys,Kano models,and other methods were used to obtain the preferences and needs of users of cultural and creative products at West Amusement Park.The design principles of cultural and creative products at West Amusement Park were proposed,laying the foundation for the selection of product functions in the final design practice.Finally,based on the design model and user research,we completed the design of eight cultural and creative products of the Western Amusement Park experience acquisition team and the canna leaf fan series,and verified the feasibility and effectiveness of the design by using Pr Emo emotion measurement tool,questionnaire and sales data of landing products.The innovation of cultural and creative products is of great significance for the inheritance and development of culture.This article takes the Western Amusement Park as the research object and constructs a cultural and creative product design model based on popular culture from the perspective of popular culture,which has been further validated in design practice.Designing cultural and creative products from the perspective of popular culture helps to make good use of cultural resources,promote cultural inheritance and innovation,and also provides new ideas for design and development.The design of cultural and creative products needs to continuously integrate with popular cultural trends,adapt to the development of the times,pay attention to market changes,and strive to meet the needs and aesthetics of the public.Efforts should be made to improve the cultural quality of products to promote sustainable development of the industry.