Visual Design And Application Of Cultural And Creative Products Based On Bosom Friend Culture

In the field of design,cultural and creative products play the role of cultural media and external propagandist of regional culture.Based on the strategic background of strengthening the "cultural confidence" to guide the development of cultural and creative industries,Wuhan,as the birthplace of Zhiyin culture,needs to excavate and develop its cultural resources.It is of great significance to integrate the cultural elements of Zhiyin into life and design creative products with the characteristics of Wuhan Zhiyin culture.In this paper,through the excavation and integration of the specific elements of the bosom friend culture,taking "Chengyi bosom friend" as the theme,the visual factors that can support the bosom friend culture system are deeply excavated,and the detailed theoretical bedding is carried out,with the purpose of refining the design factors.In the process of design,innovative visual design is carried out from the aspects of logo graphics,standard color,font,visual subject of picture,etc.,which is applied to the design of cultural and creative products with serial visual image,and modern design is used to promote the development of regional economy in Wuhan.First of all,by collecting a large number of literature,this paper has a profound understanding of the historical background of bosom friend culture and the evolution of the connotation of bosom friend in the new era,so as to provide corresponding theoretical support for the creation of cultural and creative products in the later period.Through the feasibility analysis of Zhiyin cultural and creative design,this paper introduces the value embodiment of Zhiyin cultural and creative product design,and discusses from three aspects of cultural heritage value,emotional exchange value and product commercial value.Based on the analysis of the principles and methods of visual design of "Chengyi Zhiyin" cultural and creative products,this paper elaborates the design principles and methods of design application in detail.Based on this theory,the design orientation of "Chengyi Zhiyin" cultural and creative brand is determined.In the aspect of design application research,the author finally selects representative cultural elements of Zhiyin from many elements for visual design,and then shows the visual design of "Chengyi Zhiyin" cultural and creative products through the design process,and finally produces the design results.