Study On Optimization Strategy Of Rural Special Garden Based On Tourists’ Behavior And Demand Characteristics

In recent years,more and more attention has been paid to rural construction,which makes rural tourism also ushered in a boom of development.The emergence of a large number of sub-health people in cities and people’s increasing demand for the environment have also brought more opportunities for the development of rural tourism.Under the promotion of the rural revitalization strategy in recent years,special rural gardens with functions of recreation,production and science popularization have emerged in major cities,such as Chinese rose garden,crabapple garden,cherry garden and so on,with a certain type or a certain type of ornamental plants as the main body and based on the original production basis or natural environmental resources.It not only improves the rural ecological environment,but also provides a new path for local economic development.Because of its short time,the theoretical research on the construction of rural special garden is still in its primary stage.From the perspective of tourists’ behavior and demand characteristics.This paper explores the rules of tourists’ use of rural special gardens by investigating and constructing cases,in order to provide a theoretical basis for the planning,design and improvement of rural special gardens.This paper sorts out the relevant achievements and basic theories of rural special gardens at home and abroad,and selects different types of cases representing Hushu Chrysanthemum Garden in Jiangning,Nanjing and Fujiabian Plum Garden in Lishui,Nanjing.Through the method of behavior notes and questionnaire,the behavior and demand characteristics of tourists in the two cases are compared and analyzed.The results show that :(1)Most of the tourists in the Hushu Chrysanthemum Garden and the Fujibian Plum Garden are young and middle-aged groups,and most of the travel time is in the afternoon and non-working days,and most of them choose to drive together.Visitors are mostly local;In the park,tourists prefer to stay in the theme viewing space,among which punching in,watching fireworks and watching are high-frequency behaviors.(2)The Hushu chrysanthemum garden and the Fu Jiabian Plum Garden tourists have strong willingness to visit close nature and leisure hope of flowers in the park landscape and farmland landscape can further improve and improve,while in the aspect of content hope thematic activities,interactive strong activities as well as the production,the folk custom activities can be further strengthened.(3)tourist behavior characteristics are jointly determined by the spatio-temporal factors and individual factors of the park,and the overall business trip is characterized by alienation and diversification.The amount and behavior of tourists are related to the internal and external environmental factors of the park,and the behavior of tourists is also correlated with age,time and space to varying degrees.(4)With the improvement of the quality of life and the abundance of travel choices,tourists’ demands show the characteristics of diversity and variability.Although tourists have different needs for different spaces,they also generally show their needs for leisure play and getting close to nature.Landscape types,such as flowers,lakes and farmland,and activities with strong interaction,participation and culture are the distinct demand characteristics of tourists in the park.Combined with the research results,considering that many rural special gardens are developed on the basis of the original nursery stock production or scientific research,the paper puts forward five renewal strategies,including strengthening the theme landscape,expanding interactive projects,integrating regional culture,integrating natural landscape,improving supporting facilities and so on.Combined with these five strategies,the corresponding transformation design scheme is given for the outstanding problems of the two investigation cases.Based on the current practice of rural landscape theory research and construction,this paper carries out relevant research on the special type of rural garden,which is a special recreational carrier,to enrich and improve the theoretical system of rural landscape construction and promote the diversified development of rural landscape.With the continuous promotion of the rural revitalization strategy,recreational carriers like special rural gardens will continue to be updated and appear,and the social demand will be higher and higher,which is worthy of our further attention and in-depth study.