Research On The Design Practice Of Film And Television Creative Products From The Perspective Of Red Culture

As socialism with Chinese characteristics has entered a new era,the demand for material culture and a better life has become the common demand of the people,and the country attaches more importance to the improvement of cultural construction.As a comprehensive reflection of the national spirit and the spirit of The Times,red culture is an important resource to strengthen the ideological and political education of young people,highlighting the value of The Times.Inheriting and carrying forward red culture can enhance cultural confidence and practice socialist core values.Among them,red film and television is an important means and effective way to spread red culture.By watching red films and television works,audiences will naturally integrate their feelings into them,arouse red passion,and then obtain their own emotional experience.Cultural and creative design with red film and television works as the main carrier is a new form of communication means,and plays an important role in the publicity and promotion of the red spirit.How to develop and make good use of these rich and diverse red film and television cultural resources is the purpose and focus of this paper.Based on the perspective of red culture,this topic studies the design practice of film and television creative products.Firstly,the relevant background of red culture is expounded,and on this basis,the relevant theoretical research results of the design theme of red culture and film culture at home and abroad are discussed,and the direction of the creative design of red film and television is preliminarily defined.Secondly,This paper sorts out the origin of red culture and the level of red culture,analyzes the propaganda methods and basic approaches of red culture,and summarizes the outstanding value advantages of red film and television culture in red culture.Secondly,the multi-directional research and analysis of red cultural and creative products and red film and television cultural and creative products are carried out to lay a foundation for the following practice and theoretical research of red film and television cultural and creative design.Finally,through preliminary research,the design elements,design principles and design methods of the cultural and creative design of red film and television are summarized.With the example of “Little Soldier Zhang Ga” and “Changjin Lake”,the new methods and ideas of the cultural and creative design of red film and television are deeply explored by combining with my own design practice.This paper hopes to provide more practical experience for the innovation,specialty,connotation and education of the cultural and creative design of the red film and television through the research and exploration of the cultural and creative products of the red film and television,and provide useful design methods and new ideas for the cultural and creative industry of the red film and television.Through red film and television creation,consumers can enhance their cultural confidence and spread the red spirit more effectively.