| Gaomi City is located in the eastern part of Shandong Peninsula,with excellent land resources and the confluence of three rivers in its territory,where agriculture is well developed and people live in abundance,and where farming civilization and folk culture mingle,thus giving birth to Gaomi’s unique type of New Year painting.As the first batch of national intangible cultural heritage,it has its unique artistic language and historical value,but in the modernization of society,the puffed-gray New Year painting is gradually fading out of modern life,so it is worth studying and exploring how to create new opportunities for the innovative development of puffed-gray New Year painting.In this paper,through the study of Gaomi puffed New Year painting,the art language of puffed New Year painting,and the current situation of cultural and creative products,we propose the path of puffed New Year painting cultural and creative product design by using the methods of field study,questionnaire survey,case study,and practical research.Firstly,through combing the development history,production process and current difficulties of Gaomi’s puffed-gray New Year paintings,we explore the basic cultural heritage of puffed-gray New Year paintings.Secondly,we analyze the artistic language of puffed-gray New Year paintings from three aspects:subject matter classification,visual composition,and pattern interpretation;first,we divide the subject matter into six categories: gods and Buddhas,women and children,folk life,historical stories,opera characters,and landscapes and flowers;second,we divide the visual composition into four parts: character modeling,color features,composition form,and flower patterns;third,we divide the pattern interpretation into three parts: meaning and symbolism,energy and reference,and connotation and extension.The third is to divide the pattern interpretation into three parts: meaning and symbolism,energy and reference,connotation and extension.Third,the design interpretation is divided into three parts: meaning and symbolism,meaning and reference,and connotation and extension.Finally,we investigate the audiences of puffed Chinese New Year paintings and find the suitable forms of puffed Chinese New Year paintings.The design of puffed Chinese New Year paintings is combined with the art language of puffed Chinese New Year paintings,the current situation of the creative market,and the needs of the audience to build a design scheme suitable for Gaomi’s puffed Chinese New Year paintings.By combining Gaomi Puffed New Year painting with creative products,we can promote the return of traditional culture to modern society and create new economic value by using cultural resonance.This paper aims to enrich the research results of Gaomi Puff Chinese New Year Painting,explore the path of Puff Chinese New Year Painting cultural and creative product design,inherit the excellent non-heritage culture through cultural and creative products,let more people understand Gaomi Puff Chinese New Year Painting,and provide a research sample for the innovative development of China’s non-heritage culture. |
