Application Of Graphic Elements Of Zhuxian Town New Year Paintings In Tourism Cultural And Creative Desig

In our country can if the stars of folk art,Woodblock New Year is the most eye-catching.It has a wide range of subjects,techniques,colorful,regional style,and any other folk art can not be compared.It left a legacy of agricultural civilization is a proud wealth.The content and form of Zhuxian New Year pictures come from the common people’s life and are processed according to the Chinese people’s appreciation habits and aesthetic needs.The content of the painting is very decorative and simple,lively and full,which is different from the gentle and elegant style of the Palace Literati Painting and has the local characteristics.Its history can be traced back to the Northern Song Dynasty period,has been handed down for a hundred years,but now gradually fade out of people’s daily life.The consumption of travel souvenirs accounts for a larger and larger proportion of the total tourism expenditure,and the research shows that the tourism cultural and creative products with local characteristics are more popular.The development of tourism culture and creativity can increase the productivity of local manufacturers,create employment opportunities and bring considerable economic returns.Therefore,this article will Zhuxian New Year pictures and tourism literature design,the difference performance of Zhuxian New Year pictures tourism literature creative products.This paper discusses the advantages of the use of non-heritage elements in the design of tourism literature,combining the relevant literature and excellent case analysis,sums up three design methods: first,based on the characteristics of consumer psychology based on emotion,creating an atmosphere to arouse the emotional resonance of consumers;To meet the diverse needs of consumers,we will combine its essence with new design trends and use the internet platform to promote ich through various channels.Thirdly,based on experience design,we will expand cross-boundary joint win-win cooperation and create multi-dimensional experience.To help non-heritage tourism cultural and creative products adapt to changes in consumer demand,attract more people to understand and protect the intangible cultural heritage.