Research Of Cultural And Creative Product Design Based On Gaomi Three Unique Skills

In recent years,with growing attention paid to intangible cultural heritage in China,the design of cultural creative products on the basis of local cultural elements has become a trend.Gaomi Spring Festival Painting,Gaomi Paper-cut and Gaomi Niejiazhuang clay sculpture are collectively named as "Gaomi three unique skills".These are folk arts with Shandong regional cultural characteristics and high cultural and artistic value.As the representative project of Shandong intangible cultural heritage,Gaomi three unique skills are now facing the dilemma of disconnection to modern life.In order to fully display the regional cultural characteristics of Gaomi three unique skills and transform its aesthetic and cultural connotations into modern life,it is of great theoretical value to study the design strategy of its cultural creative product.Cultural creative products are products with high cultural added-value developed on the basis of modern science and technology,and the diversity of its products and its close connection with Internet can offer effective carrier support for the transformation and innovation of intangible cultural heritage.Therefore,there is a positive significance to promote the digital inheritance and innovation transformation of intangible cultural heritage.Under the rapid development of cultural and creative industries,it is of great practical significance to inherit and carry forward Shandong regional culture and to design cultural creative products which meet the needs of current market.The development of Gaomi three unique skills' cultural and creative industry can promote local economy and culture,enhance the brand value of local cultural industries,arouse people's cultural identity and boost self-confidence of local culture.Through field investigation,this paper explored the cultural elements of Gaomi three unique skills,and then summarized the development dilemma of the cultural creative industries of Gaomi three unique skills.On this basis,it explored the derivative methods of Gaomi three unique skills' symbolic elements and the design strategies of cultural and creative products.Based on these methods,design practices were carried out.The research contents are as follows:Firstly,from the perspective of ecological integrity,this paper conducted on-the-spot investigation on Gaomi three unique skills'industry and deeply analyzed its marketing status and product representation,and then put forward the shortcomings in the design and management of its cultural creative products.Secondly,by analyzing the modeling and color design methods of Gaomi three unique skills,the typical pattern,color and symbol connotation were sorted out.Then the derivative design framework was put forward,which provided ideas for the cultural creative product design of Gaomi three unique skills.Thirdly,in order to understand the public's perception and consumption attitude towards intangible cultural heritage and cultural creative products,and to explore the main concerns and needs of the public,this paper conducted a questionnaire.According to the results of field research and symbolic derivation framework,the design strategies were put forward.Fourthly,according to design strategies,the design practice of online cultural creative APP and offline derivative products were respectively carried out.In addition,the design practice was evaluated by feasibility test and scale evaluation,so as to verify the feasibility and validity of design strategies.This paper combined theoretical research with case practice.It analyzed the development of Gaomi three unique skills' industry and the pain points of user's demand.It also constructed the derivative design framework and proposed design strategies.Moreover,through the specific design practice.the design transformation of Gaomi three unique skills culture has been realized.The proposal of derivative design framework and design strategies will enrich the design theory of cultural creative products and will provide new ideas for the development of Gaomi three unique skills'cultural creative products.In this paper,the exploration of design methods will provide reference for return of the intangible cultural heritage to people's lives.At the same time.the evaluation index constructed in this paper will also offer a useful reference for the evaluation and improvement of cultural creative products.