Research On Derivative Design Of Wuqiang New Year Pictures

Although the traditional New Year paintings have gradually disappeared in people’s sights in recent years,but derivatives has frequently appeared in the lives of the public,and the country has paid more and more attention to intangible cultural heritage.Some tourist attractions and some well known that traditional art gradually have their own derivatives.However,the market is still uneven,and combined with the author’s personal experience,I found that the so-called "derivatives" in some scenic spots still can not be consumed.Therefore,this article takes Wuqiang New Year’s paintings as an example,by collecting and reorganizing the existing data of Wuqiang New Year’s painting and conducting field investigations,using narrative,illustration,comparison,reasoning and other methods to study.Design status,trends,and existence of Wuqiang New Year’s derivatives Analysis of the shortcomings of the picture.Abandon the form of one picture and multiple pastes,and strengthen the correlation between graphics and derivatives for design practice.Dig deep into the deep artistry of Wuqiang New Year’s paintings and innovate Wuqiang New Year’s texts with professional knowledge and new perspectives.The first part introduces the background of the subject research and the content and significance of this research.It also explains the research methods and innovations,and finally gives the research framework of this article.The second part is based on a large number of references and field investigations,through the analysis of the protection of New Year’s paintings,to lay the foundation for subsequent derivative design.The third part analyzes the cases of traditional art derivatives and new year’s painting derivatives in various regions,comprehensively analyzes the current status and existing problems of the derivatives market,and summarizes the advantages and disadvantages of the development process as learning and reference materials.The fourth part makes a detailed analysis of the existing Wuqiang New Year’s cultural and creative derivatives,and puts forward the existing specific problems of Wuqiang New Year’s derivatives and the development of New Year pictures.The necessity of derivatives.The fifth part puts forward specific strategies for the design of Wuqiang New Year’s derivatives based on the actual situation.The author explores and designs Wuqiang New Year’s derivatives in accordance with the strategy.The sixth part is the conclusion,puts forward the prospect of the development of Wuqiang New Year’s derivatives,and points out the shortcomings of this paper.The appendix is the process of this design practice.