The Application Of Shandong Provincial Museum Bronze Elements In Creative Product Design

Bronzes are the crystallization of the wisdom of the Chinese nation and the witnesses of the brilliant culture and historical process of China.With the vigorous development of cultural and creative industries,cultural and creative products have become an important part of museum construction.Shandong Museum is the first provincial comprehensive topographic museum after the founding of New China.There are a large number of bronzes in the museum,which are dignified and heavy in shape and beautifully decorated.They are precious cultural relics and historical materials from the late Shang Dynasty to the Han Dynasty.Therefore,the development and design of Shandong Museum bronzes cultural and creative products,to enhance the visibility of Shandong museum bronzes,to spread the deep cultural connotation carried by bronzes,to expand and enrich the category of Shandong Museum cultural and creative products,have a certain historical significance and realization significance.This topic takes the bronzes of Shandong Museum as the research object.From the perspective of modern cultural and creative product design,it sorts out and summarizes the design status of the bronzes of Shandong Museum and its modern cultural and creative products through various research methods such as literature collection,case study,questionnaire survey and field investigation,focusing on the cultural communication of bronzes in modern society and the redesign of cultural and creative products.The topic will be discussed in four chapters.The first chapter summarizes the bronzes in Shandong Museum,classifies and studies them from the aspect of use,and analyzes the shape,pattern elements and value of the bronzes in the museum;The second chapter,through field investigation and online data collection,firstly analyzes the development and types of cultural and creative products of Shandong Museum,secondly analyzes the cultural and creative design based on the bronze ware of Shandong Museum,compares it with other excellent cases related to bronze ware,finds problems,and looks for suitable carriers for further design;The third chapter,through the form of questionnaire survey,understand the needs of consumers and determine the audience and types of products,through excellent cases and questionnaire analysis,summed up the design principles and methods;The fourth chapter,based on the above research and analysis,selects the recognizable bronzes "Yachouyue" and "Songgui" of Shandong Museum,sorts out their shapes,patterns and cultural connotations,and re-designs the cultural and creative products as design elements.Four kinds of cultural creations,such as audio,charging treasure,night light and derivative products of four treasures of Wenfang,are designed to meet the aesthetic preferences and needs of modern people.It is expected that the research of this subject can provide more diversified research ideas and design angles for the design of cultural and creative products of Shandong Museum bronzes,and it is also expected to spread culture through the design of cultural and creative products,so that more people will pay attention to and understand the bronzes in Shandong Museum and the profound history and culture behind them.