Design Of Tourism Cultural Products Based On Sanxingdui Ruins Bronze Ware Decoration

The Sanxingdui Bronze Civilization combines the characteristics of the ancient Shu Bronze Civilization to form a spectacular Bashu culture.This article is based on the study of bronze decorations in Sanxingdui,transforming them into tourism cultural resources through modern design methods,in order to explore the contemporary development path of inheriting and promoting the excellent traditional Chinese culture.Thus providing assistance for the development of the tourism industry of the Sanxingdui Museum.This article is divided into six parts.The introduction includes the research background,purpose and significance,content and methods,domestic and foreign research status,innovation points,and research framework.In the argumentation section,firstly,an overview of the bronze decorations in Sanxingdui was summarized.Secondly,an in-depth interpretation of bronze decorative patterns was conducted,summarizing the artistic characteristics and symbolic significance of bronze decorative patterns,laying a theoretical foundation for subsequent pattern extraction,deconstruction and reorganization,and creative design;Subsequently,we entered the path analysis of the commercialization of bronze decorative products,comparing typical cases of domestic tourism cultural and creative products,conducting on-site research,and conducting questionnaire surveys,forming a design practice positioning.Finally,with the theme of "Three Stars Accompanying the Moon",starting from the public perspective of tourism cultural and creative products,the research process from theory to practice was completed through the three major design concepts of cultural and creative branding,"people-oriented",and following contemporary aesthetics,as well as the four steps of bronze pattern extraction,pattern transformation design,color practice,and product presentation.This provides practical reference and innovative thinking for the theoretical construction and practice of excellent traditional culture based on bronze decorative patterns.