From The Perspective Of Cultural And Tourism Integration Research On The Design Of Cultural And Creative Of Lu Opera

The art of opera is an excellent form of cultural expression accumulated by the Chinese nation.Lu Opera,a local traditional opera in Hefei City,Anhui Province,was listed as the first batch of national intangible cultural heritage items in 2006.At present,the rhythm of life is accelerating.With the development of multimedia technology and communication,relying on traditional performances and viewing forms of Lu Opera,there have been changes in the age level of the performance group to the audience group,which makes Lu Opera face the challenge of survival and development.How to help Lu Opera to expand its development space from the perspective of visual communication design major,and then expand its cultural communication channels,is the focus of this paper.In order to help promote the living inheritance of Lu Opera culture through the design of cultural and creative products.This article starts from the perspective of cultural and tourism integration,and designs the visual transformation of the audio-visual art of Lu Opera.First of all,from the historical retrospective and cultural resources of Lu Opera,it discusses the dialect value and performance form of Lu Opera,summarizes the characteristics of Lu Opera,and analyzes the cultural elements of Lu Opera such as costumes and colors.Secondly,it investigates the current situation of cultural and creative opera and the design direction of Lu Opera,and analyzes the problems in the design of cultural and creative.Then,use SWOT to analyze internal and external factors,and explore the possibility of Lu Opera’s integration of culture and tourism.Finally,design and research on the brand image and cultural derivatives of Lu Opera,and through the extraction of visual elements and the integration of local characteristics,the main visual IP image of Lu Opera characters is designed,and the design of a series of tourist souvenirs and daily necessities is completed.,dialect poster design and derivative design,in order to show the artistic charm of Lu Opera through the cultural and creative design of Lu Opera,promote the development of the local economy,and realize the integration of culture and tourism.