Research On The Commercialization Path Of Intelligent Networked Vehicles Of NST Company

2021 is the first year of the 14 th five year plan.The state has put forward new development concepts such as "new infrastructure","carbon neutralization" and "new energy".The arrival of "new infrastructure" has created a new "window period" for the landing and development of intelligent networked automobile industry.At the local government level,the attitude towards intelligent connected vehicles is becoming clearer.Many provinces and cities have included the development of new energy and intelligent connected vehicles in the 14 th five year plan and 2035 vision.With the intelligent networked vehicle gradually moving from the laboratory to the stage of open road field test and commercial demonstration,scholars in the field generally agree that the intelligent networked vehicle can achieve market-oriented development in the near future.In view of this development goal,this paper will carry out systematic exploration in order to promote the realization of this goal from both theoretical and practical levels.This study uses the relevant theories of business model and marketing,combined with the analysis of the current situation and trend of the commercialization of external intelligent connected vehicles,the ecology of the enterprise,the past process and challenges of the enterprise itself for the commercialization of intelligent connected vehicles,and explores the new path of the enterprise in the commercialization of intelligent connected vehicles in the future.Through the comprehensive analysis of internal and external factors of the enterprise and using the morphological analysis method,this study points out the direction for the optimization of the commercialization idea of the enterprise intelligent networked car scene from the three innovative levels of strategic planning,building value network and strengthening core advantages,and puts forward the scene city construction scheme called "ecological magic cube" as a theoretical basis.The scheme points out eight implementation paths,namely: building scenario scheme,building public platform,building scenario application matrix,establishing system guarantee,building characteristic carrier,implementing policy support,building operation system and building ecological system.The research on the commercialization landing process mode of intelligent connected vehicles has the following three research significance: first,focus on the research and analysis of policies,regulations and test scenarios of intelligent connected vehicles.The second is to study the commercial landing demonstration of key scenarios of intelligent networked vehicles.Third,explore the commercial operation path of intelligent networked vehicles in line with NST company.There are also some limitations in this study: there are few academic studies on the business model of integrated operation of intelligent connected vehicle scenarios.NST company is currently in the initial stage of operation and development,with imperfections in many aspects and insufficient data accumulation.It is difficult to carry out quantitative research through the current models and elements,and there are still many places for improvement and improvement in the follow-up.