Research On The Development Strategic Planning Of S Power Construction Company

In recent years,with the rapid development of the national electric power industry,a large number of electric power construction enterprises have been driven and cultivated.With the expansion of the scale of electric power construction enterprises,the problems faced by enterprises,such as fierce market competition,single business operation,low economic efficiency,and weak financial situation,have gradually emerged.In addition,the expansion of the globalization spread of the "COVID-19",the deviation of trade protectionism,unilateralism and the globalization process,and the impact on the international market business to a certain extent have led to the development of power construction enterprises into a dilemma of internal and external troubles.Under the guidance of the national "Fourteenth Five-Year Plan" strategic plan and the "Carbon Peaking and Carbon Neutrality" goal,the government has introduced a series of regulatory policies in the reform of the energy structure,which is regarded as an important starting point to promote the development of current power construction enterprises.Therefore,how to choose and formulate a strategic plan suitable for their own development has become an urgent problem for the development of electric power construction enterprises.Thesis taking S Power Construction Company as the research object,combined with the relevant theories and research methods of strategic management.First of all,the analysis of S Power Construction Company’s internal resources and development capacity was carried out,and the idea of benchmarking management was emphatically adopted.The economic indicators such as the enterprise’s profit,operating income,contract volume,and other resource elements such as enterprise qualification,business scope,human resources,and technical capabilities were compared with similar enterprises in the industry.Through the analysis,the advantages and disadvantages of S Power Construction Company’s internal environment were obtained;Secondly,PEST analysis method and Porter’s five forces model analysis method were used to analyze the external environment.At the same time,the analysis of the industry development trend within the business scope of S Power Construction Company was carried out,and the opportunities and threats in the external environment of S Power Construction Company were summarized.Then,through IFE matrix and EFE matrix,internal and external environmental factors were comprehensively evaluated.SWOT matrix was used to match the strategy of S Power Construction Company.By using SWOT strategic quadrangle,SO strategy was selected.At the same time,the QSPM matrix was used to score and rank the alternative strategies to verify the SO strategy and determine it as the optimal development strategy of S Power Construction Company.Combined with the vision and mission of S Power Construction Company,SO strategy was defined as: Under the background of "the Belt and Road" and the national "Carbon Peaking and Carbon Neutrality" goal,with the new energy business as the center,other business scope and scale were simultaneously expanded to promote the dual development of domestic and international markets.Finally,specific implementation plans were proposed for this strategic goal,and targeted safeguard measures were proposed from marketing,management improvement,human resources,scientific and technological innovation,informatization,investment and financing,corporate culture and other aspects.Thesis ot only plays a practical significance in realizing high-quality development in S power construction company,but also provides strategic development planning reference for other enterprises in the power construction industry,which has certain reference significance.