Research On The Quality Of Corporate Social Responsibility Report

As China’s economy enters a high-quality development mode,energy conservation and emission reduction,low-carbon green living,and intelligent energy utilization will become the common vision and goal of future society.The number of corporate social responsibility(CSR)reports published in China has shown a growing trend year by year.Against the backdrop of economic high-quality development,CSR reports will play an important role in communication between enterprises and various stakeholders,and the quality of CSR reports will have multi-faceted and multi-factor impacts on corporate operations.Therefore,it is necessary for enterprises to publish CSR reports of high quality,and to demonstrate to stakeholders the problems that have occurred and the foreseeable impacts from a more professional,objective,and fair perspective.In the research of CSR report quality,there are various research methods,among which the application of text analysis is less utilized but has great potential for development.Compared with data information,text information is less constrained by various criteria,giving management greater flexibility in how to present information,making text analysis more favorable for a deep evaluation of report quality.Based on the actual demands in the market,this article selects Fangda Group as a case study to analyze the quality of its CSR report.Firstly,by summarizing relevant research,the text content of Fangda Group’s CSR report is classified into four categories: shareholder and creditor rights,supplier and customer interests,environmental protection and sustainable development,and public relations and social development.Secondly,an evaluation system for report quality is constructed,and the report quality of Fangda Group’s CSR report is evaluated from six aspects: readability,completeness,substance,comparability,emotionality,and reliability.The evaluation reveals that the CSR report of Fangda Group has shortcomings in readability,insufficient substantive information,minimal negative information,a lack of corresponding feedback mechanisms and independent third-party certification.Thirdly,a deep analysis of the above issues reveals that the main causes of these defects are the combined effects of various macro and micro factors,such as the incomplete construction of relevant laws and criteria,low CSR report regulatory efforts,low level of CSR report awareness among management,and inadequate comprehensive skills of report technicians.Finally,this article puts forward relevant suggestions from both internal and external perspectives,and draws conclusions to achieve improvement in the quality of corporate social responsibility reporting from the root cause.A joint effort from the government,society,and enterprises is necessary for the optimization of the regulatory and institutional systems in multiple aspects,which will ultimately promote the fulfillment of corporate social responsibility and achieve high-quality economic development.This article innovatively uses text analysis to study the quality of CSR reports,which is different from traditional entropy-weighting methods and manual scoring methods.It helps to reveal the key disclosure points of report text content and improve the efficiency and understanding of report information users.