Research On The Corporate Social Responsibility Report System Of FTI Co.ltd.

Modern enterprises are no longer a simple business model that provides customers with their own products and services and obtains profits from them.As an important part of the social economy,the existence of enterprises is always in exchange with nature and society;the development of enterprises will also have an important and far-reaching impact on the corresponding elements of the natural environment and the social environment.Traditionally,driven by the thinking of "rational economy","maximizing self-return" is no longer and cannot be the only pursuit of enterprises.Water,air,soil,energy and other natural elements;shareholders(investors),customers,suppliers,employees,government agencies and other social elements have established direct or indirect connections with the company itself,and are affected by corporate decisions and behaviors.Whether an enterprise can fully meet its needs and expectations has become the key to its longterm survival and development.The development of related theories such as stakeholders has confirmed the deterministic influence of enterprises on the natural and social environment.Today,most enterprises have realized the importance of their theories.The research takes stakeholders as the starting point and grasps,by facing up to the risks and opportunities related to stakeholders,planning and adjusting corporate strategies,taking measures and actions,actively fulfilling corporate social responsibility,and actively through corporate social responsibility reports,etc.Communicating with the public and responding to the needs and expectations of various stakeholders have become an indispensable management link in modern enterprise management.The development of the communications industry is an important part of China’s 14 th Five-Year Plan.This article uses various types of social responsibility reports issued by the communications industry,especially communications manufacturing listed companies as research samples,and compares and analyzes and summarizes the problems and deficiencies in the CSR reports issued by FTI,a communications manufacturing listed company..Using the theories of corporate social responsibility,integrated marketing communication and stakeholders,design and construct a social responsibility report application framework that conforms to the actual situation of FTI company,enrich and improve FTI company’s corporate social responsibility report,and improve management level.Through the research of this article,I hope to promote the implementation of corporate social responsibility work,increase the importance of corporate social responsibility management work,and play a certain role as a model and reference for the compilation of corporate social reports for communications industry companies.