Research On Incentive Improvement Of Northeast Company Of China Construction X Engineering Bureau

After the reform and opening up,the number of Chinese enterprises has increased sharply and become the driving force of national economic development.It has not only promoted the rapid development of China’s social economy,but also realized the continuous transformation and upgrading of China’s economic structure.During the 13th Five Year Plan period,China put forward the development goal of stabilizing expectations and ensuring growth,in which a large number of enterprises have played a great role.Human resources has become a key factor in the development of enterprises.The key for enterprises to achieve sustainable profitability,sustainable development,transformation and upgrading lies in the human resources management of enterprises.Talents have become the driving force of enterprise development and the key to enhance the competitive advantage of enterprises.Effective management of talents can fully tap the potential of talents,mobilize the enthusiasm of talents,enable talents to devote themselves to enterprise construction and create more value for enterprises.The comprehensive quality of marketing personnel is directly related to the sales of enterprise products and the income of main business.Such personnel have direct face-to-face contact with consumers.It is necessary to formulate a practical incentive mechanism and effectively motivate such personnel,so as to improve the sales ability of products and improve the work efficiency of such personnel.We can strengthen the management of such personnel,establish a perfect incentive mechanism and promotion mechanism,and enhance their sense of belonging to the enterprise,so as to mobilize their enthusiasm.Salary incentive is one of the most effective incentive means,which can fully mobilize the enthusiasm of human resources and give full play to its value.Therefore,this paper deeply analyzes the related problems of salary incentive related to human resources,and constructs a relatively perfect salary system.Its purpose is to mobilize the enthusiasm of marketing personnel,enhance their marketing ability and realize the sustainable development of enterprises.This paper selects the Northeast company of China Construction x Bureau as the specific research object,deeply analyzes the relevant problems of the company in the salary incentive of marketing personnel,analyzes it with the help of various classical theories and various research tools,discusses the current situation,existing problems and reasons of the company in the salary incentive,and puts forward specific optimization measures.