Research On The Optimization Of The Salary Management System Of Sales Personnel Of Company M

In today’s rapidly changing Internet era,enterprises often face greater challenges and variables,especially for small and micro enterprises,capital and brand influence are in a weak position,how to solve many problems such as survival and sustainable development,is a long-standing problem for enterprises to think about and solve.Compensation,as a key way to promote the realization of corporate strategies and improve business performance,is crucial to the survival and development of an enterprise.How to take advantage of the times and policy dividends to manage corporate compensation and operation is a key concern for companies today.In this paper,we take Company M as the object of research,and study the compensation management of all sales staff of the company.By collecting and organizing the existing documents of the company and conducting preliminary interviews,we form a prediction on the current problems of compensation management of Company M.Based on the questionnaire survey and in-depth interviews,we combined theories related to compensation management such as total compensation theory,fairness theory and two-factor theory to deeply analyze and confirm the actual problems of compensation management in Company M.Finally,according to the existing problems and the causes of the problems,we optimized the design of the compensation management system of sales personnel and proposed the guarantee measures.This paper composes the current situation of salesperson compensation management and investigates and analyzes that there are problems such as unreasonable compensation structure design,less compensation incentives,unattractive compensation benefits,and single performance assessment index in Company M.It also discusses the deep-seated reasons behind these problems,which are due to the lack of professional compensation designers,lack of strategic planning of compensation strategy,and poor internal communication and feedback channels in Company M.It also discusses the deep-seated reasons behind these problems,which are caused by the lack of professional salary designers,the lack of strategic planning of salary strategy and poor internal communication channels.It is hoped that optimization measures can be proposed in terms of adjusting the salary structure,improving the design of performance appraisal scheme,improving the welfare system and refining non-financial compensation.In conclusion,this paper hopes that through the specific optimization design of the compensation management scheme for sales staff of M company,we can attract,motivate and retain sales staff to the maximum extent,and then we can fully explore and stimulate their inner potential,so as to fulfill the organizational vision of the company and improve the market competitiveness.