Research On The Optimization Of Salary Incentive System For Sales Personnel In GY Company

By employing scientific and efficient human resource management,businesses can effectively manage exceptional talents and enhance their talent rivalry.Salary incentive,a critical component of human resource management,is tasked with the vital mission of boosting employee enthusiasm and sustaining the firm’s sales force’s steadiness.As the core component of the enterprise,sales personnel are the main driving force for the enterprise to move forward and develop.A sales team that is dynamic can construct a strong basis for the enterprise’s long-term growth.An effective salary incentive system for sales personnel can be a powerful assurance to invigorate their enthusiasm and sustain the equilibrium of the sales team.The company’s managers must tackle the primary issue of how to effectively employ salary as a managerial factor,fully capitalize on its incentive role,and invigorate the enthusiasm of sales personnel.This paper takes GY Automobile Sales Co.,Ltd.as an example to discuss the problems and optimization measures of its current sales personnel compensation incentive system.To gain a thorough comprehension of GY’s remuneration incentive system,this paper applies both literature research and questionnaire survey techniques to conduct a comprehensive examination and appraisal of the company.The incentive system for remuneration already in place.This paper delves deeply into the issues discussed in the GY Company’s salesperson compensation incentive system,which was identified through the analysis of the questionnaire data.These issues include: a salary structure not sufficiently equitable to meet the needs of employees,an unreliable remuneration incentive system,a lack of scientific and sensible performance appraisal systems,and a single incentive method with no diversified incentive measures,as well as a lower salary level than that of market competitors.To ensure the highest possible salary,and to foster enthusiasm and creativity among employees,this paper proposes optimization measures in response.A performance appraisal system that is both scientific and reasonable must be created to upgrade it,while remuneration should be increased to attract and retain exceptional talent.Essential is the addition of more varied incentives to supplement the long-term incentive system.We strive to meet the material and spiritual needs of GY Company’s salesmen to the fullest extent possible,while also striving to maximize their enthusiasm,by optimizing the compensation incentive system.Maximizing the sales potential of the personnel,adhering to the company’s strategic development objectives,augmenting industrial competitiveness,and improving the industry status-these are the tasks that must be fulfilled.It is a wish that the findings of this paper may be of use and relevance in the development and enhancement of salary management systems for other comparable businesses.