| The report of the 19 th National Congress of the Communist Party of China states that "culture is the soul of a country and a nation.Culture rejuvenates the country,culture is strong,and the nation is strong.Without a high degree of cultural self-confidence and cultural prosperity,there would be no great rejuvenation of the Chinese nation." With the development of the times,people’s needs have begun to change from the material level to the spiritual level.Therefore,cultural and creative industries have emerged as the times require,and the rise of cultural and creative industries has driven economic and cultural development.At the same time,it enriches people’s lives,brings new vitality to people’s lives,and is an effective way to spread China’s excellent culture.The Nanchang Bayi Memorial Hall is a memorial site established in memory of the Nanchang Uprising launched on August 1,1927.Since it was opened to the public free of charge in January 2008,the average annual reception has been maintained at more than 2 million person-times.It is an important place to carry out education on patriotism and revolutionary traditions and cultivate core values of socialism.As a communication medium,red cultural creative products can effectively spread the "Bayi culture" and "Bayi spirit".The narrative design is a "story telling" method,which is in line with the demand of the red cultural and creative product "storytelling red".This article introduces the method of narrative design into the design of red cultural and creative products.Based on the narrative design theory and related theoretical research,it explores the opportunity of narrative design and red cultural and creative products.And the narrative design system of red cultural And creative products is constructed by explaining the narrative design elements,narrative design approach,narrative design rhetoric and other aspects in combination with cases.Finally,the cultural and creative product design of Nanchang Bayi Memorial Hall is taken as an example to verify the narrative design method.A method of narrative design is proposed to guide the design of red cultural and creative products,so that red cultural and creative products can tell the "red story" in a modern context.This article is Red Cultural and Creative Product Design Methods and Related Principles based on the narrative design method,and through the narrative design method to broaden the red cultural and creative product design and development ideas. |
