| With the improvement of national living standards,the prosperity and development of automobile market and the intensification of competition among automobile manufacturing enterprises,independent brand automobile enterprises need to improve product quality,so as to obtain greater market competitiveness.The Automobile Industry has generally used the theory of Total Quality Management to carry out the quality management activities of enterprises.Under the background of Total Quality Management how to use modern quality management theory to create an effective quality improvement management model that need to be studied.It adopts the methods of case analysis and literature research,analyzes the management problems encountered by Company B in terms of quality,researches on the ideas of Quality Management.Based on the method of quality management,it design the quality improvement method.By summarizing the ideas of Total Quality Management and the requirements of quality management system,it designs the quality improvement management system.And then it carry out the quality improvement management mode including the method of quality improvement and the quality improvement management system.It designs the effectiveness evaluation method of the model,and the evaluation method including process quality and physical quality.The quality improvement management mode and its effectiveness evaluation method proposed can solve the problems encountered in the quality management of company B and improve the quality level and market competitiveness of company B.It expands the research of quality improvement management in automobile manufacturing industry,verifies the guiding significance of modern quality management theories such as total quality management in automobile manufacturing industry,and provides relevant theoretical basis for enterprises to carry out quality improvement activities and establish quality improvement management mode. |