| The traditional home appliance industry is closely related to people’s lives and is an indispensable part of improving the quality of human life.With the adjustment of national policies,the demand in the real estate market has grown steadily,and the traditional home appliance industry will also benefit from the changes in real estate policies.The traditional home appliance industry is a highly competitive industry,and the high inventory and price wars brought about by the high degree of homogeneity in the industry have become obstacles to the development of the industry.Traditional home appliance companies are facing increasingly fierce market competition,not only to maintain the existing market share,but also to "reduce costs and increase efficiency" to stabilize the market position of the company,which requires companies to increase revenue and reduce expenditure,not only to expand their marketing channels,increase the sales profit of the enterprise,and at the same time flexibly use the cost control method to reduce the cost consumption of the enterprise and increase the overall income of the enterprise.The cost control methods generally adopted by enterprises mainly focus on the internal management activities of the company,thus ignoring the cost control outside the enterprise.The value chain-based cost control method starts from the company’s overall strategic perspective,analyzes the key links of the company’s internal and external value chain through a systematic method,so as to implement more scientific and reasonable cost control on the main factors driving the node,from reducing From the perspective of cost,enterprises can gain a certain cost competitive advantage.In the development history of China’s home appliance industry,it not only has to face share squeeze from well-known brands in the international market,but also faces changes in the market environment and consumer demand,product diversification,and high-end product structure in the domestic market.These pressures have promoted the reform of enterprise cost control methods to a certain extent,and the cost control carried out by enterprises from the perspective of the value chain can effectively alleviate the above-mentioned reasons.cost pressure.In addition,with the changes of the times,in order to alleviate the cost pressure of enterprises,the use of big data and intelligent analysis as support is one of the indispensable technical means.Aucma Co.,Ltd.was one of the representative companies in my country’s home appliance industry at the beginning of its establishment.The company’s people-oriented management concept conforms to the meaning of traditional manufacturing enterprises in my to analyze the cost control problems in Aucma’s value chain from the two dimensions of Aucma’s internal value chain and external value chain.Finally,using big data technology to propose solutions to these problems.This paper believes that from the perspective of the value chain,using big data technology to improve the means of Aucma’s cost control will help enterprises achieve the strategic goal of reducing costs and increasing efficiency and consolidating market positions.The research of this paper not only provides a more refined and complete method for Aucma’s cost control based on the value chain under the background of big data,but also the research content can be used for reference by relevant enterprises,which has certain reference and reference significance. |
