Based On The Value Chain Perspective Of Home Appliance Enterprise Cost Control Research

With the improvement of people’s living standards,the demand for home appliances is also increasing.The development direction of home appliances has changed from simply meeting functional needs to meeting the diverse needs of convenience,comfort,energy saving and environmental protection,and intelligent home appliance electronic control products have become the core component of home appliance intelligence,and combine power conversion,logic control and variable frequency control technology.In the home appliance industry technology,the performance of products continue to improve,home appliances are also gradually intelligent development,but with the rising cost of raw materials for home appliances,home appliance raw materials enterprises are bound to raise the price of raw materials,strengthen the further development of the home appliance raw materials industry,improve the competitiveness of enterprises is imperative.With the intensification of market competition,many enterprises have to adopt the "price war" way to carry out competitive activities,but simply pay attention to internal costs---such cost management is naturally difficult to meet the needs of enterprise development---as far as the enterprise strategy level is concerned,strategic cost is a kind of management mode to promote the process of integration of cost management and enterprise,so that the task of cost control reflects the scientific and long-term.The value chain analysis activity is an important strategic cost management activity.As an enterprise,it is necessary to establish a new model based on the value chain in strategic cost management,and integrate the value chain analysis in the real strategic cost control system.This paper is taking GREE as an example,through the analysis of internal and external value chain of enterprises,using case study method,literature method,comparison method and other methods to study,to understand GREE appliances in the market position.First of all,with the theory of value chain and cost control as the theoretical support,the cost control of GREE electrical appliances at this stage is studied,and then,starting from the external value chain of GREE electrical appliances,analysis of its supply link,sales link cost control content.Secondly,starting from the internal value chain of GREE electrical enterprises,the research and development design link,procurement link,production link,marketing link cost control content.Finally,according to GREE electric cost control analysis,targeted measures to ensure the implementation of enterprise value chain cost control: through strengthening information management,reasonable location and strengthening staff training to reduce storage costs;In addition,by establishing contacts with suppliers and customers to control the external value chain,the link from the overall control,thereby reducing the total cost of the enterprise to obtain cost advantage.The research of this paper provides more fine and processed measures for the cost control of GREE electric equipment value chain,and the research content also has some reference and reference significance to the related enterprises.