Research On Cross-cultural Furniture Design Based On Hofstede Cultural Dimension Model

In the face of the deepening globalization and the increasingly prosperous social background of Chinese export trade,the phenomenon of commodity design is more and more prominent,how to let Chinese culture,Chinese design go abroad to obtain recognition has become a test.At this time,the topic of "cross-cultural design" stands on the stage.This paper explores the design strategies of cross-cultural furniture products based on Hofstede’s cultural dimension theory.This study first observes the cross-cultural phenomenon from the perspective of design history,introduces the design value system model,and deduces the formation process of design as the mediating force in cultural communication.Secondly,it analyzes the uncertainty in the selection of Chinese elements used in cross-cultural design,summarizes the six factors that affect the accurate selection of elements,analyzes their relevance and priority,and plans the selection route of elements in cross-cultural furniture product design.Through case analysis and theoretical deduction,the cultural significance reflected in five cultural dimensions of power distance,individualism,masculinity,uncertainty avoidance and long-term goal in Hofstede’s cultural difference model is sorted out and converted into a design language conforming to the attributes of furniture products.On this basis,the design orientation and application method of cross-cultural furniture products based on emotion three-level model are put forward.Finally,design practice is carried out based on the above design strategies.The first step is to construct the cultural scene,describe the user’s portrait and assume the user’s home scene,and determine the specific product design object;The second step is to obtain the score of Chinese elements through questionnaire survey.The third step combines the data results and the interview results to identify three Chinese elements used in the design practice.Then,the design practice of sitting and sleeping furniture A and storage furniture product B is carried out with the selected Chinese elements,and the product satisfaction questionnaire and control group experiment are set up.The main purpose is to judge whether American consumers are more willing to buy furniture products derived from the cross-cultural design theory.The secondary purpose is to make a regression analysis.To compare the influence degree of appearance satisfaction,practicality satisfaction and cultural meaning satisfaction on purchase intention.Through data analysis,it can be seen that the purchase intention score of the subjects for furniture design A,C and E in descending order is 3.4833 > 3.2722 > 2.9389,p value is 0.027,p < 0.05,and the difference is significant.At the same time,the purchase intention score of furniture B,D and F ranked from large to small as 3.5167 > 3.1611 > 3.0267,and the p value was 0.061,indicating an insignificant difference.On the whole,American consumers have a stronger purchase intention for cross-cultural furniture products based on the Hofstede cultural dimension model.Thus,the feasibility and effectiveness of the cross-cultural furniture design strategy proposed in this study are verified.The research results provide design thinking inspiration and design scheme samples for Chinese furniture enterprises,and also provide a new perspective and way to promote the trade export of Chinese furniture industry products and the communication of traditional culture.