Packaging Design Of Ecological Agricultural Products Driven By Rural Revitalization

Driven by the Rural Revitalization Strategy in China,all regions begin to pay attention to agriculture and rural development.In 2021,the first policy document pointed out that promoting rural revitalization in an all-round way is an important task for revitalization.Through design intervention we can promote the development of local ecological agriculture,inherit local culture,integrate natural ecological elements,build a brand of characteristic eco agricultural products,and promote rural economic development by brand effects.we develop the mode of "one village,one product","one town,one industry" and "one county,one special" to realize the effect of agricultural production agglomeration,agricultural scale operation and sustainable extension of agricultural industrial chain.Under the above circumstances,thesis paper studies the development strategy of ecological agricultural products packaging design driven by the rural revitalization,and forms the application system of ecological agricultural products value remodeling from the three perspectives of visualization,productization and branding;forms the development system of ecological agricultural products value regeneration from the three levels of industrialization,institutionalization and informatization,from the perspectives of economics,social anthropology,brand theory and the principles of design,the purpose of enhancing product value is achieved through the innovation driven strategy of packaging design.Through the comparative study of excellent cases of agricultural product packaging at home and abroad,we can draw lessons from the advantages of successful cases from other regions,and use the methods of literature research,field investigation,comparative study and questionnaire survey to explore and practice the packaging design of ecological agricultural products in Shiting Town of Liling City.Guided by the traditional Chinese ecological thought,the planning mode of "Tian Ren He Yi" is built with the concept of "Tian Ren He Yi",which runs through the ecological and natural view,cultural view,agricultural product packaging design and other related theories.From the optimization of packaging modeling and structur,the selection of materials and technology,the extraction of visual elements and other aspects of in-depth researchs,the strategies suitable for the promotion of ecological agricultural products packaging are obtained.On the basis of promoting the inheritance and development of regional culture,we should attract young laborers to return home.Through the cases study of this topic,think about how to use the brand and the ecological agricultural product packaging design to promote the development of Rural Revitalization Strategy,vigorously promote regional culture and enhance the local cultural communication.Through the dissemination of ecological ideas,we raise people's awareness of environmental protection develop the integration mode of agriculture and tourism and promote the sales of local characteristic agricultural products through the development of tourism.Through the construction of ecological health center,we create a characteristic town.To create sustainable industrial value for the local,so as to build a series of design strategies of rural regional development,and promote to the surrounding towns to form a standardized system.