Packaging Planning And Design Of Yulu Xiangli Brand In Houjialou Village From The Perspective Of Rural Revitalization

The national rural revitalization strategy has provided strong support for the development of rural agricultural products.In order to improve the economic value of the "Yuluxiang" pear brand in Houjialou Village,it is necessary to establish a good brand image to give full play to the economic benefits of packaging design and promote the development of the local agricultural economy in Houjialou.Therefore,the actual project Houjialou Village’s Yulu Xiangli brand was selected as the main research object,and the "one pear" was used as the main research object to help fruit farmers understand the importance of "brand",deeply explore product characteristics,and give creative packaging design for agricultural products,and make good use of it.Brand packaging design to attract consumers.There are five chapters in this article.The first chapter is the introduction and the second chapter analyzes and draws on the experience of similar excellent agricultural products brand design at home and abroad,and provides a feasible reference for the follow-up design.The third chapter deeply understands the consumer group,consumer market and packaging status of the Yulu Xiangli brand through research,and summarizes the design positioning and principles of the brand packaging.The fourth chapter mainly uses the form of illustration to combine the product characteristics and traditional culture of Yulu fragrant pear.Through the practice of brand packaging design of Yulu fragrant pear,the purpose is to be more in line with the public’s aesthetics and make the brand packaging of Yulu fragrant pear more suitable for the public.The style is conducive to improving the current problems in the packaging of Yulu fragrant pears,and at the same time provides reference and reference significance for the packaging of other agricultural products in the post-adding building.Through the practice of this topic,the post-jialou high-quality agricultural products will be promoted to go out of Shanxi Province in order to further access the national market,provide more possibilities for rapid rural development,deepen artistic design into rural development,and help revitalize the rural economy.