| Under the background of rural revitalization,the project of "one village,one product" featured agricultural products has been carried out on a large scale across the country.How to create unique agricultural products brands and how to excavate local traditional culture,extract visual symbols with regional characteristics from them,and effectively apply them in the brand packaging design of agricultural products are the problems that people need to think about and solve.This paper firstly analyzes and discusses the cross-stitch pattern of yellow plum in detail,and then further analyzes the relationship and significance between agricultural products and brand packaging design.Through the analysis of the current situation of agricultural product packaging design,it is understood that the lack of regional characteristics of cultural aesthetic and widely homogenized is the biggest root that hindering the development of the current agricultural product brand.Then the feasibility of the traditional pattern applied in the packaging of agricultural products brand was demonstrated and analyzed,because the development of agricultural products brand needs its brand culture needs,the traditional pattern with unique regional characteristics applied in the packaging of agricultural products brand can not only effectively improve people’s cultural aesthetic standards,but also promote the promotion of the brand value of agricultural products and its packaging cultural value.Finally,this paper extracts the traditional pattern of Huangmei cross-stitch,which is unique to Huangmei County in Hubei Province,and combines it with the brand packaging of Huangmei noodles,integrating tradition and modernity.By re-designing the pattern of Huangmei cross-stitch and applying it to the brand packaging design of Huangmei noodles,new design concepts are injected into it.On the one hand,the regional intangible cultural heritage of Huangmei County in Hubei is disseminated to consumers,so as to promote the positive and good inheritance of the intangible cultural heritage of Huangmei.On the other hand,promoting the development of rural agricultural products industry is conducive to promoting the agricultural products brand of Huangmei County in a wider range through multiple channels,improving the visibility of Huangmei County,thus expanding the consumer market of Huangmei fish noodles,improving the sales volume of Huangmei fish noodles,and thus promoting the economic development of Huangmei County and helping rural revitalization.Finally,the brand packaging of yellow croaker noodles not only shows the cultural value,but also reflects the commercial value. |
