Research On Product Design Of Preschool Children’s Play Teaching Aids Based On Persuasion Design

With the continuous growth of the income level of Chinese residents,the gradual improvement of the quality of life,and the increasing demand for spiritual and cultural life,children’s education has gradually become the focus of parents’ attention.As a carrier to help children know the world,perceive the world,and understand the world,children’s play teaching aids are indispensable for children in the process of growth,and the market prospect is good.Most of the teaching aids on the market aim to promote children’s physical and brain development,while ignoring children’s behavior development education.And with repetitive training as the main way,it is relatively boring and the use effect is not good.Persuasive design focuses on a non-coercive way to change user attitudes or guide user behavior,which perfectly fits with the concept of "edutainment" conveyed by children’s play teaching aid products.Therefore,through persuasive design,children can develop good behavior habits in the process of unconsciously using play aids.This project conducts persuasive design research on children’s play teaching aids based on the Fogg Behavior Model.Firstly,through desktop research and field research,the reasons for the failure of existing children’s play teaching aids products are analyzed,and new ideas for persuasion technology intervention products are proposed.Through the questionnaire survey,the research value of the topic is verified,and the output design direction is to optimize the user experience,enhance the moral education quality of children,and change the existing status quo of single form and function of children’s play teaching aids.In order to explore the current status of children’s behavior performance and the influencing factors of behavior,user research was conducted on preschool children and their parents by interviewing and semi-participatory observation.Combined with the survey results,the behavior types of preschool children’s bad behaviors are divided,and the motivation,ability and trigger mechanism factors of preschool children’s behaviors are analyzed based on the Fogg Behavior Model,and then the design strategy of children’s play teaching aids based on persuasive design is proposed: establish a game mechanism with persuasive characteristics,set up social roles as the main persuasion carrier,and construct a phased behavior persuasion strategy.Finally,the design practice is carried out according to the design strategy,which provides practical reference for the design of children’s play teaching aids for behavioral training.Through the persuasive design research of children’s play teaching aids,this project expands the scope of persuasive design theory,and brings new exploration directions for the design of children’s play teaching aids.