Study On The Export Packaging Design Of Liuzhou River Snail Rice Noodle In The Context Of "The Belt And Road"

Liuzhou river snail rice noodle is a well-known local snack in Liuzhou City,Guangxi Zhuang Autonomous Region,which has become popular all over China.With the scale of the industry expanding and the export value rising year by year in overseas markets,the packaging designs of various brands emerge from the markets.At present,in-depth research on the packaging design of export products ]haven’t been conducted by the brands of domestic Liuzhou river snail rice noodle yet,and lack of targeted design makes it difficult to reflect the Chinese elements and cultural values behind Liuzhou river snail rice noodle.Due to the continuous advancement of globalization and the high-quality development of China’s "The Belt and Road" construction,the export of Liuzhou river snail rice noodle is ushering in new opportunities.At present,the key point of this research is to make overseas consumers understand the cultural connotation behind Liuzhou river snail rice noodle and attract more consumers to buy it.Therefore,I will start from researching the product packaging design of existing Liuzhou river snail rice noodle brands at home and abroad,and explore a set of packaging design which is suitable for export of Liuzhou river snail rice noodle through analysis and comparison.At the same time,I will summarize and sort out the representative elements related to Liuzhou river snail rice noodle in Liuzhou,Guangxi Zhuang Autonomous Region in order to better disseminate Chinese culture.Moreover,I’ll integrate these elements into the packaging design through graphic design,so as to pursue the unification of product-consumer emotional communication.In other words,the purpose of this research is to promote Chinese culture and help the development of China’s "The Belt and Road" construction.