Research On The Product Packaging Design Of "Sanjiang Dong Tea" Based On Regional Culture

This research aims at product development and packaging design for the traditional tea drinking culture of Sanjiang Dong,developing portable products that can enter the market,exploring ways to integrate Dong culture into the packaging design of tea products,refining local cultural visual symbols,shaping the image of "Sanjiang Dong tea" products,applying modern design concepts and means,innovating the packaging form of tea products,integrating tea products with non-heritage and cultural creation,enhancing the economic added value of the products,exploring new areas of tea products,enriching local tea products,and forming influential tea brands.Innovative tea product packaging forms,the integration of tea products with non-foreign heritage and cultural creativity,enhance the economic added value of products,develop new areas of tea products,enrich the local tea product range,and form influential tea brands.This topic provides a clear and accurate product value orientation and cultural connotation for tea branding and product packaging design by tapping into regional culture,exploring the relationship between local history,religion,folklore and local tea cultivation and production culture,providing designers with a set of concepts and methods for tea product brand planning and packaging design based on local culture,and carrying out local tea in rural areas,especially in western minority areas It provides innovative ideas for branding,integrates multiple resources and advanced technical means to enhance the level of packaging design for tea industry and help rural revitalization.