| ‘ The thousand years of captial,Peony city ’-Luo yang city,Luo yang has rich cultural and historical tourism resources,which rings more opportunities for Luoyang’s tourism industry.Meanwhile,Local specialty products are an important part of tourism products.The sales of specialty products can not only help Promote the economic development of the city,but also spread the regional culture.Taking Luoyang’s specialty peony cake as an example,the brands of peony cake has different quality.and they lack attention to packaging design.The packaging lacks Luoyang’s regional characteristic culture and aesthetic value,which cannot meet the current market demand.Therefore,Luoyang peony cake should establish its own brand.combining local cultural resources and locating unique local attributes could easblish their own brand effectivly.Meanwhile,combining regional culture with modern design could promote the innovation of Luoyang specialty peony cake packaging as well.These mehods could better inherit and carry forward Luoyang’s unique characteristics.Local specialties. |