Research On Content Marketing Strategy Of B Company

As the growth rate of internet users slows down,the traditional e-commerce channels’ traffic dividends have reached their peak,and finding sustained online growth points has become a crucial issue in brand marketing.Currently,content platforms represented by Zhihu,Xiaohongshu,Douyin,and Bilibili attract a massive amount of users’ time and energy,intervening in users’ daily life and consumption decisions in various fields and scenarios.They have become an important arena for brands to compete for traffic autonomy.Content platforms have begun to cover the full chain from consumer awareness to purchase decision-making,and high-quality content can deeply build users’ interests,deepen brand and product impressions.Under brand guidance,UGC and PGC interactive content can bring trust while driving content circulation and growth,empowering brand marketing business and bringing long-term returns.This article focuses on B maternity and baby products company as a research subject.Firstly,using the literature research method,it summarizes the research on product marketing in the domestic and international maternity and baby industry and related theories and viewpoints of content marketing.Based on the importance of consumer insights for brand marketing,it elaborates on the development process and application status of content marketing in the era of new media.Secondly,combining with B maternity and baby products company’s content marketing case,it analyzes how the company conducts content marketing based on the brand’s self-media + paid media.From the logical perspective of "content production-content dissemination-content interaction-content evaluation," it conducts a marketing status review and introduces the S.A.V.E.framework to analyze the company’s content system,distribution channels,interaction methods,and evaluation indicators.Firstly,the solution is to center on user needs for content positioning.Secondly,value is to shape content value through high relevance,authenticity,and timeliness.Thirdly,touchpoint,brand content should have a good content distribution plan and distribution channels.Finally,education is to enable users to gain something after reading brand content.Based on this,this article summarizes B maternity and baby products company’s content marketing strategy experience and shortcomings and explores corresponding optimization methods to provide feasible content strategy suggestions.The optimization research of B maternity and baby products company’s content marketing strategy can provide certain reference value for some extensive brands in the maternity and baby industry in terms of content production,dissemination,interaction,and evaluation,enhance the market competitiveness of maternity and baby brands,create more brand fans and economic benefits,and bring more possibilities for promoting the sustainable development of the maternity and baby industry,which has certain practical significance.