Research On Marketing Strategy Of Child Safety Seats Of G Company

With the rapid development of China’s economy and the implementation of the three-child policy and its supporting welfare measures,China’s mother and baby industry is growing in size.At the same time,the widespread use of digital technology has accelerated the digital transformation process of enterprises and lowered the barriers to entry,resulting in increasingly fierce competition within the mother and baby industry.As the mother and baby consumer population gradually shifts to the post-95s,mother and baby consumption concepts and habits have changed dramatically,and consumer demand has also shown diversified and segmented development.In the digital era,how to understand the changes in the market and precisely meet the needs of consumers,so as to stand out in the ever-changing mother and baby market competition and maintain stable development,is an important challenge for all mother and baby enterprises today.In this paper,on the basis of reading and analysing a large amount of literature,we use the child safety seat category of G Company as a case study,analyse and optimise its marketing strategy through a combination of qualitative and quantitative research methods.Firstly,the internal and external environment of Company G is analysed using the PEST model,Porter’s Five Forces model and SWOT matrix model.Secondly,the current business and marketing situation of Company G was sorted out,combined with internal interviews and analysis of industry-related data,and the elements of the 4Ps theory were used as the main analysis dimensions in the analysis framework to identify the current problems in Company G’s marketing,while the multi-dimensional dismantling analysis method was used to analyse the causes of the problems in depth.Then,under the framework of the 4Ps theory,we combine various marketing theories to design a reasonable marketing strategy optimisation plan for the identified problems,and at the same time put forward guarantee measures and suggestions to ensure the effective implementation of the plan.Through the analysis and research of this paper,not only does it propose a practical and feasible marketing strategy optimisation plan for Company G,it also provides reference and help for the development of other related enterprises in the mother and baby industry.