Research On The Service Marketing Strategies Of Ningxia ZX Maternal And Child Health Industry Co.,Ltd

In recent years,China’s economic and social development,vigorously promote comprehensively deepen reform,under the premise that adhere to the basic state policy of family planning,birth policy easing gradually,domestic service policy of positive support,as well as the concept of people’s lives with new changes,professional maternal and child care service has rapid radiation by the large and medium-sized cities to small and medium-sized cities,more and more appear in people’s field of vision,get the welcome of a new generation of neonatal family.This article selects the ningxia ZX maternal and child health industry co.,LTD as the research object,according to find problems,analyzing problems and the solving measures are put forward,using the STP marketing strategy theory,7 ps service marketing mix theory,PEST analysis model and porter five models,by reading literatures,many enterprises to carry out the visit investigation,fully understand and analysis the current marketing strategy;By issuing questionnaires,the existing problems and deep-seated reasons were further analyzed.Finally,through logical induction method,the author puts forward suggestions and safeguard measures to optimize enterprise service marketing strategy,so as to help Ningxia ZX Company to occupy a dominant position in the fierce market competition,and achieve the development goal of steady rise while improving enterprise profits.The research on the service marketing strategy of Ningxia ZX Maternal and Child Health Industry Co.,Ltd.The most basic goal is to expect the enterprise to strengthen internal management,expand external publicity,enhance competitiveness,establish a good brand image,and better occupy the market.At the same time,it also hopes to provide some references for local enterprises related to maternal and child services,or other types of service enterprises in terms of marketing strategies.