A Case Study Of Company A’s Marketing Strategy On Mother And Baby Products

With the rapid development of China’s economy in recent years,consumer demand for baby products is increasing.Because of the small differences in business model,sales channel and product pattern,brand competition determines the competition of the industry to a great extent in the long run.By combing the course of development of the domestic and international marketing strategy and research status clear the meaning and content of the marketing and management,and further analysis and Study of marketing management theory and strategy applied to a company’s marketing strategy of the world.First of a world external.In this paper,the maternal and infant products of baby and Baby Products Co.,Ltd.are taken as the research object.Secondly,it analyses the marketing environment a company is facing,that is,internal environment and external environment.Using the SWOT analytical model explicitly the A company,weaknesses,opportunities and threats.Then it focuses on the problems of A company’s marketing strategy,that is,marketing strategy and marketing strategy,and deeply analyses the causes of these problems.Finally,aiming at these problems,this paper puts forward some suggestions on the optimization of A company’s marketing strategy and marketing mix strategy.From the perspective of Guan parent company’s mother-to-child products,this paper explores and studies the problems encountered in the implementation of many aspects of online marketing,with a view to finding a more suitable marketing mix strategy for the current mother-to-child products in the market environment of the Internet era in China.