Research On The Influence Of C Company Human Resource Management Practice On Employee Service Innovation Level

In the context of the era of innovation and development,the booming economy has greatly accelerated the continuous growth of the public’s demand for jewelry.Compared with products and prices,customers pay more attention to the high-quality service experience brought by the brand.Under the new background,service innovation is the core source of competitive advantage for jewelry companies.With the entry of new retail into the jewelry industry,the organizational strategy of Company C,which is a leader in the industry,has been sharply transformed into an innovative strategy,but the rapid transformation has also brought corresponding problems,that is,the service innovation level of front-line sales personnel cannot meet the requirements of the development environment of Company C.The problem of service innovation has become increasingly prominent.Taking Company C as an example,this paper analyzes the status quo of industry development,the practice of human resource management in Company C,and the existing problems in service innovation,relies on human resource management practice AMO theory,social cognition theory,and draws lessons from human resources at home and abroad.In the management practice,the prior experience of serving innovative enterprises has been carried out,trying to find an innovation-oriented human resource management practice method suitable for C company.Specifically,this paper takes the lead in extracting the inhibitory factors in the process of improving the service innovation level of C Company through the methods of interviews and questionnaires,and evaluates the current employee service innovation level and the status quo of human resource management practice,and points out that it has a significant impact on the compensation structure.incentive policies,training systems,organizational environment and personal service innovation awareness,etc.,analyze and summarize the reasons for these problems,build an innovation-oriented human resources management practice system suitable for C company,and further refine and improve Strategies and suggestions on the service innovation level of C company to improve the service innovation level of C company in all aspects.This paper has practical guiding significance for improving the service innovation level of front-line employees of C company and enhancing the core competitive advantage of the enterprise.