The Study On The Consistent Factors Affecting The Willingness And Behavior Of Household Waste Classification In The Rural Areas Of Zigong

Waste separation is a matter of people’s livelihood and ecological civilization,and has become an important factor limiting the quality development of society,an important initiative to address the increasing environmental risks,and an important link in the modernization of the social governance system.Since the pilot project in 2008,the results have been less than satisfactory.Most studies have focused on economically developed regions,and there are more macroscopic analyses of urban residents’ waste sorting behavior,but few studies involving economically relatively backward regions,and even fewer studies involving rural areas in southwest China.Taking Zigong city as an example,the researcher explores the willingness,behavior and consistency of willingness and behavior of rural residents in Zigong city from the microscopic perspective of psychological behavior and public management science,trying to To reveal more general patterns.This paper uses public goods theory,planned behavior theory,and attitude-situation-behavior theory to establish a theoretical analysis model.It also subdivides domestic waste sorting willingness into target willingness and implementation willingness,and domestic waste sorting behavior into sorting and collection and sorting and putting out,according to Peter M.Gollwitzer’s implementation intention theory,for a more detailed and in-depth discussion.Referring to the previous research literature,a Likert 5-level scale containing 40 items on the consistency of rural residents’ willingness to sort domestic waste and behavior was woven,and a stratified sampling method was used to conduct an effective offline field survey on 477 rural residents in Zigong,covering all 65 townships in Zigong city,using item analysis,correlation analysis,regression analysis,factor analysis and other The data analysis methods were used to deeply explore the sample in 7 aspects: willingness to target,willingness to implement,willingness,sorting and collection,sorting and putting,behavior,and consistency.In terms of willingness to sort domestic waste,propaganda and education,waste treatment technology,environmental attitude,and perception of fairness significantly and positively influenced the target willingness to sort domestic waste;facility supply,environmental attitude,environmental knowledge,and perception of fairness significantly and positively influenced the implementation willingness;while the willingness to sort domestic waste was significantly and positively influenced by laws and regulations,propaganda and education,facility supply,waste treatment technology,environmental attitude,environmental knowledge,and perception of fairness.In terms of the behavior of domestic waste sorting,facilities and education,the supply of facilities,waste treatment technology,environmental attitudes,environmental knowledge,and perception of fairness had a significant positive influence on the willingness to implement.In terms of domestic waste sorting behavior,facility supply,waste treatment technology,environmental attitude,and environmental knowledge will significantly and positively influence sorting and collection;environmental attitude,environmental knowledge,and perceptual behavior control will significantly and positively influence sorting and putting;and domestic waste sorting behavior is positively influenced by environmental attitude,environmental knowledge,and perceptual behavior control.In terms of the consistency of willingness and behavior of domestic waste sorting,laws and regulations in the institutional dimension,facility supply in the hardware dimension,and environmental knowledge and perceived fairness in the personal dimension significantly positively affect consistency.Based on the results of the empirical analysis,four recommendations are proposed in accordance with the actual situation in Zigong and the advanced practices,namely,strengthening publicity and education,promoting habit formation,promoting system construction and strengthening top-level design,improving infrastructure and enhancing service level,insisting on value leadership and reflecting universal participation,and providing strong support for the scientific decision-making of the rulers to get rid of the current dilemma of garbage management and build a modern city where people and nature live in harmony.The modern city in harmony with nature.