Research On The Development Strategy For Garrett Company

With the development of global economy and the increasing of greenhouse effect,environmental protection and sustainable development become the focus of the whole mankind.Among them,carbon emissions and emission reduction is particularly important,how to reduce carbon emissions as an economic indicator into our production work,has become the focus of all mankind.The idea of foreign put forward earlier,the beginning is also early.At the 2020 UN General Assembly,our leaders proposed for the first time that China’s carbon dioxide emissions should peak before2030 and strive to achieve carbon neutrality before 2060.To this end,we have introduced the concept of voluntary emission reductions and opened a number of carbon sink trading markets.Through carbon sequestration as an asset index in the form of market transactions to urge production enterprises to save energy and reduce emissions and protect and gradually increase forestry carbon sequestration.It also gave birth to carbon sequestration companies that combine technology and finance.Established in 2007,Garrett Carbon Assets Co.,Ltd.is a state-owned high-tech enterprise.It is the first professional carbon asset development and management company in the country,and landed on the new third board in June 2017,is the industry’s first listed companies.To“Promote low-carbon value,create green wealth”as the mission,and strive to become a global carbon-neutral integrated service providers.Garrett focuses on carbon asset development,methodology development,carbon inventory/verification,carbon asset trading and management,carbon neutrality technology development and project planning,and peak carbon research.At present,Garrett is using Shenzhen’s public technology platform for energy emissions measurement and new energy and low-carbon services to introduce leading international and domestic technologies for reducing pollution and carbon,and to link international and domestic green finance and climate finance capital,build a carbon neutrality service platform of“Environmental Protection & low-carbon & Ecology &finance”to connect the resources,technology and finance sides,and provide technical support services for China’s carbon peak and carbon neutrality targets.Firstly,find and analyze the status of Garrett’s company,what are the current problems.Pest analysis of the company’s external environment,so that the company’s development will be aware of what external factors to understand.Then through Porter’s five forces model of the carbon sequestration industry to analyze the competitive situation,so as to understand the existence of the threat in the industry.Finally,with the help of SWOT model,we list the company’s good and bad opportunity threat,and analyze how to choose the most and Garrett’s development strategy.Thus through their own advantages to control external opportunities,to avoid disadvantages to avoid a greater degree of external threats.Secondly,through the choice of the implementation of strategic settings,based on the development characteristics of carbon sequestration industry,it is concluded that Garrett should enlarge the opportunities brought by the policy through its advantages in science and technology,achievements and social resources,and give priority to ST strategy,as far as possible to make up their regional disadvantages brought by the threat of competition.The government will expand the scope of carbon sequestration in forestry,diversify carbon sequestration,improve the accuracy of emissions detection,and standardize the measurement of carbon sequestration.It will also improve the system for packaging carbon sequestration trading to maximize the benefits of customers.Open a branch to expand the market distribution,the addition of rural resident,will be the focus of demand at the grass-roots level.In this way,while its advantages to cater to market opportunities,avoid the enterprise too much principle of the rural market at the grass-roots drawbacks,and the threat of other competitors to form a strong counterbalance.At the same time,the maintenance of the end-of-trade market is also important,to gradually enhance their position in the carbon exchange,speed up the trading process,enhance the integrity of trading,for upstream and downstream customers to build a bridge of trust and win-win satisfaction.Making the closed-loop chain of carbon trading even stronger.This is particularly important for the company’s dual strategy development.Finally,the enterprise culture,human resources management,financial and inventory management,information construction should keep pace with the times,constantly repair loopholes and deficiencies,absorb advanced administrative management ideas at home and abroad,to ensure that Garrett’s development strategy can be implemented.It can infect the upstream and downstream customers through the corporate culture,share the human resources to the grass-roots network and the end trade market,and stabilize the closed-loop trade chain,strengthen the level of financial management,and avoid the financial risk to the greatest extent Improve the speed of scientific and technological research and development,constantly improve its own hard advantages,strengthen the information construction,improve the level of information management.Upgrade management capability to the leading level at home and abroad.