Inheritance And Innovative Design Of Yingshan’s Flower-wrapping Art

In recent years,the state has attached great importance to the protection of intangible cultural heritage,and has made efforts to integrate intangible cultural heritage into the social and cultural environment and people’s daily lives.As a provincial intangible cultural heritage of Hubei,Yingshan Entanglement embodies the wisdom and experience of the ancestors and has profound cultural value,but the number of traditional Entanglement Flowers is scarce,the relevant theoretical research is insufficient,and the publicity and promotion of Yingshan Entanglement are relatively lacking,so the task of developing and inheriting Yingshan Entanglement is imminent.Based on the relevant theoretical and historical research results of Yingshan entanglement,this paper systematically investigates and sorts out the origin,development,current situation and existing problems of Yingshan entanglement,explores its artistic characteristics,and explores its cultural connotation.Through the analysis of the data,the author finds that although Yingshan Entanglement Flower has a certain guarantee in terms of inheritance and protection,the scale of inheritance and protection still need to be strengthened.In addition,how to combine the popular art forms to carry out innovative design of entanglement and drive people to explore the cultural connotation behind entanglement is the focus of the current sustainable development of the intangible cultural heritage of Yingshan entanglement.In this paper,the author proposes strategies such as establishing a digital flower entanglement database,establishing a comprehensive communication platform system,and applying new media to change marketing methods in view of the existing inheritance protection and innovation development problems of Yingshan Entanglement,taking product design innovation and brand image innovation as the starting point for design practice.It is expected that through the path of modern visual design,the creation method of Yingshan entanglement flower will be better presented,and at the same time give entanglement more possibilities and visual charm,so as to realize the inheritance and protection,innovation and development of Yingshan entanglement.