| The intangible cultural heritage of Guangxi,Jinxiu Yao embroidery,has distinctive artistic features and strong ethnic characteristics,and is an important carrier of the Jinxiu Yao people,containing deep historical and cultural connotations.The traditional development model of embroidery has failed to meet the growing spiritual and cultural needs of the people,forcing it into a bottleneck in its heritage development.It is imperative to seek innovative development models to revive traditional ethnic crafts.Through an in-depth study of the artistic characteristics and ethnic cultural connotations of Guangxi Jinxiu Yao embroidery,it is possible to further raise and develop awareness of the preservation of traditional ethnic culture and explore its application value in the design field and modern heritage.The establishment of a cultural gene pool of Guangxi Jinxiu Yao embroidery can greatly improve the efficiency of the development of cultural and creative products of Guangxi Jinxiu Yao embroidery,as follows.This paper takes the Yao embroidery of Jinxiu,Guangxi as the research object,extracts the cultural genes of Yao embroidery and constructs a cultural gene pool of Yao embroidery of Jinxiu,Guangxi.Based on the cultural gene theory,the cultural genes of Guangxi Jinxiu Yao embroidery are divided into two aspects: the dominant factor and the recessive factor.The explicit factors are divided into three parts: pattern,colour and shape and needlework.Starting from the research overview of Guangxi Jinxiu Yao embroidery,the development and characteristics of the embroidery culture are sorted out,the cultural connotations of the embroidery are explored,and the symbolic meanings are analysed,so that the hidden factors can be extracted.The extracted embroidery cultural genes are compiled to construct a cultural gene pool of Guangxi Jinxiu Yao embroidery.Combining the hierarchical analysis method and entropy weighting method,factor weights are calculated for the dominant and recessive factors of Guangxi Jinxiu Yao embroidery,and the core factors are selected.On this basis,the design strategy of Guangxi Jinxiu Yao embroidery based on the cultural gene pool is proposed,and finally the design process of applying the core factors is used to visually demonstrate the use of the cultural gene pool of Jinxiu Yao embroidery,and to verify the usability and practicality of the embroidery cultural gene pool at the same time.The above research results are applied to the development of cultural and creative products of Guangxi Jinxiu Yao embroidery,building a bridge between embroidery and modern products.By redesigning the products through modern design techniques,we will create products that are adapted to the aesthetic needs of modern society and have the characteristics of Jinxiu Yao embroidery,bringing traditional culture closer to our lives. |