Research On The Design Of Han Embroidery Costumes Based On Cultural IP

Han embroidery,as a regional embroidery in Hubei,originated from Chu embroidery and flourished in the late Qing Dynasty.It has a long history and profound cultural heritage.Han embroidery has absorbed the romantic mystery of Chu culture,the lively and auspicious celebration of the auspicious culture of the Central Plains,the simplicity and purity of the city well culture,and the lofty and sacred religious culture,and has grown into a folk art with extremely local characteristics.In 2008 Han embroidery was listed in China ’s second batch of intangible cultural heritage list,become one of the national intangible cultural heritage.In order to inherit and carry forward the excellent traditional culture of the Chinese nation in the new era,it is necessary not only to refine the excellent traditional cultural genes in Chinese culture,but also to give the soul of the times to enable the creative transformation and innovative development of the ancient intangible cultural heritage skills generated in the long history.Therefore,based on the era perspective of cultural IP,this study focuses on the IP of intangible cultural heritage Han embroidery,and explores the living inheritance path of intangible cultural heritage Han embroidery by combining the knowledge of design,iconography and folklore.In this paper,the use of image research,literature research,field research,empirical research,questionnaire survey and other methods,from the Han embroidery art historical background,cultural core,artistic characteristics,market status and other aspects of analysis and research,to explore the ’ Han embroidery IP empowerment ’ as the leading clothing design methods,product development types and forms.On the one hand,it provides design and technical support for Han embroidery inheritors and contributes design strength to the innovative development of intangible cultural heritage Han embroidery;on the other hand,excavate the contemporary application value of intangible cultural heritage of Han embroidery,understand the objective situation and plan the design of Han embroidery clothing,and strive to promote the living inheritance and design transformation of intangible cultural heritage of Han embroidery.This paper is divided into seven chapters.The first chapter analyzes the research background and current situation of Chinese embroidery and cultural IP,finds out the advantages and disadvantages of the current academic research on Chinese embroidery IP,analyzes the feasibility of the research,and puts forward research ideas and methods.The second chapter sorts out the history,cultural core and inheritance mode of Han embroidery,explores the current development trend of intangible cultural heritage IP,and provides reference for the design transformation path of Han embroidery IP construction.The third chapter analyzes the current situation of Chinese embroidery IP conversion through market research,finds out its problems and puts forward countermeasures.The fourth chapter uses the image research method and field investigation method to conduct in-depth analysis of the artistic core of Han embroidery,providing inspiration materials for the IP transformation design of Han embroidery.The fifth chapter explores the transformation direction of Han embroidery IP product design through cooperation practice with Han embroidery inheritors and consumer research,and explores the plane transformation design and three-dimensional IP image design of Han embroidery IP by using symbolic design method,transfer media design method,personalized design method combined with Han embroidery inheritors ’cooperation projects.The sixth chapter carries on the clothing transformation design practice of Han embroidery IP Chu phoenix elements,explores the combination method of intangible cultural heritage IP and clothing design.The seventh chapter is the research summary and prospect.Studies have shown that in the current upsurge of intangible cultural heritage development,Han embroidery has the potential of representative transformation design.Extracting IP core elements,exploring design methods and IP enabling clothing design are conducive to the sustainable transformation of Han embroidery and providing ideas for the living inheritance of intangible cultural heritage Han embroidery.