Research On The Influence Of Information Acquisition And Value Cognition On Farmers' Willingness To Classify Domestic Wast

Since the reform and opening up,rural economic and social development and the improvement of farmers’ living standards,rural production and life style and ideas have undergone great changes,and the quantity and types of rural household waste discharge have increased rapidly.Due to the conflict between the diverse sources and complex types of rural household waste and the gradual breakdown of the traditional social metabolic cycle production mode,the rural household waste gradually becomes garbage and eventually becomes a rural waste problem.The resulting pollution seriously threatens the living environment and health of farmers,and also attracts wide attention from the society and the central government.To solve the problem of waste management in rural areas,we should not only pay attention to the end of waste treatment,but also pay attention to the source of waste classification.To this end,"Improving rural living environment and promoting the classification and reduction of household waste at source" has been written into the No.1document of the Central Committee for the period of 2020 to 2022,becoming an important part of the current work of the Party and the state on "agriculture,rural areas and farmers".Rural households are the direct producers of rural household waste and the victims of rural household waste pollution,but also the biggest beneficiaries of rural household waste treatment effect.Farmers should be the main body of sorting and managing rural household garbage,but the reality is that the government instead of farmers become the leader of rural household garbage management.If we don’t give full play to the dominant position of farmers,the long-term mechanism of garbage classification and treatment in rural areas can not be formed.Therefore,before the government scientifically designs the rural garbage classification policy,it is necessary to obtain the willingness of farmers to participate in household garbage classification,and make clear the formation mechanism of farmers’ willingness.Based on the above considerations,based on the existing research results,this paper firstly constructed a theoretical model of farmers’ garbage classification intention,and analyzed the influence of garbage classification information acquisition and value cognition on farmers’ garbage classification intention and the mechanism of action.Then,using the questionnaire data of 302 households in Longchang City,Sichuan Province,logit model and mediation effect model were used to empirically test the effects of information acquisition and value cognition on household garbage classification intention,and the mediating effect of value cognition on information acquisition on household garbage classification intention.Finally,according to the research conclusion,some suggestions are put forward for the reference of designing the policy of classifying and controlling rural household garbage.The main conclusions of this paper are as follows:(1)Household garbage classification information acquisition has a significant positive effect on household garbage classification intention.(2)The value cognition of household garbage classification has a significant positive effect on household garbage classification intention.(3)Value perception has an intermediary effect on information acquisition and household garbage classification intention.Based on the conclusion,the suggestions on the design of the policy of sorting and controlling rural household garbage are as follows: first,make scientific and reasonable garbage classification standards according to local conditions;Second,increase investment and gradually improve the rural garbage sorting facilities;Third,multi-channel publicity to improve the garbage sorting ability of farmers;Fourth,strengthen the guidance of values and improve the value cognition of garbage classification of farmers.