Research On The Application Of Memphis Style In Visual Identification Design Of Street Sports Brand

Memphis style is a typical representative of postmodernist design.Although the Memphis group has only existed for a short period of time,the Memphis style has given profound enlightenment to designers in that developing and changing society.Memphis style is like a spring thunder,awakening the society that has been silent for many years in the complete control of modernism,bringing a fresh breeze of reform and revolution.Even traditional designers can get some inspiration from criticizing Memphis’ s style.Memphis style is such a significant design genre that cannot be underestimated in any ways.It provides a new direction for the exploration and development of Chinese design.Hip-hop culture is a dazzling new star among numerous cultures around the world.It has quickly captured young people from all over the world with its trendy,avant-garde external,and the inner spirit of rebellion and pursuit of freedom.Hip-hop culture was born in the United States,however,it continues to incorporate many different cultures as it spreads.Hip-hop culture is like a cornucopia of inclusiveness.It absorbs many excellent cultures for its further development,and becomes one of the most influential cultures in the world.This topic is based on exploring the visual identity design of street sports brands in China.It is divided into four parts to explain the possibility and necessity of combining it with Memphis style,in order to solve the lack of design part of street sports brands in China.Through in-depth analysis of Memphis style,Hip-hop culture,street sports and the aesthetic appeal of their audiences,the author focus on combining Memphis style and street sports brand together.And finally,based on the theories and research,the author creates a set of VIS design of street sports brand,which is expected to provide a new direction and path for such brands’ development in our country.