Research On The Design And Application Of Street-style Clothes Under The Influence Of Pop Art

The paper takes street style dress under the influence of pop art as main study object,makes analysis from the aspects of the origin and development,design rheology,spiritual connotation and consumer audience and so on,elaborates from the perspective of youth subculture,and analyzes its aesthetic connotation and symbolic connotation through the definition of concept of pop art,street style dress.Through collection and analysis of the related brands,it takes design style as breakthrough point and studies design expression of pop art in street style dress from the aspects of manifestation and design technique.Besides,it carries out in-depth market research on main consumer groups of such dress by means of network questionnaire and field survey,empathetically analyzes consumer psychology,consumer behavior and consumer preference for the design of pop art in the street style of clothing based on real data,striving to conduct a comprehensive and multi-level theoretical research for issue of street style dress influenced by pop art.Thus,the paper summarizes the design principle,design rules and design methods of such dress to provide with some experience and reference for development of domestic relevant clothing brands.