| With the rapid fast-paced development of human society,the level of social development and productivity has gradually increased,then people's living standards have gradually improved,and people have paid more and more attention to a healthy and comfortable lifestyle.Light exercise,a exercise way of slow-paced,low-load,and not strict about exercising way and place,has slowly integrated into people's lives.It has a healthy guiding effect on people's physical and psychological,which has set off a trend of light sportswear in the clothing industry.Light-sports style clothing,as a contemporary fashionable phenomenon,at the same time is in line with the pursuit of a more relaxed,comfortable and stylish way to wear.Having made researches,the author's believes that light sportswear belongs to a popular phenomenon.Light sportswear is an expression of eclectic style under the post-modern art background,also a manifestation of clothing style generalization and mix-match.Its style will show a kind of loose and isolated state,which is also a popular phenomenon that sports style design elements are applied to modern fashion design.The rising popular phenomenon of the light sports clothing has been influenced by the contemporary lifestyle and social and cultural background of contemporary society.First this paper analyze the social and cultural background of the trend of light-sports fashion clothing,to analyzes the characterization and deep philosophical meaning of the popular sports clothing in the context of postmodernism,and then clarifies its concept.Secondly,this essay comprehensively interprets light sports clothing from popular information,major designer brands and fashion street shots,and to analyzes the characteristics of clothing under the popular phenomenon from a popular perspective,and explore various expressions of light sports clothing,in order to look for light sportswear that meets the psychological needs and aesthetics of the majority of consumer groups.Four types of clothing style images with light sportswear characteristics were summarized through the audience,using image annotations to analyze,which were "fashionable street shooting,urban business,fashionable vacation,comfort and luxury".Their clothing image characteristics,design elements,and clothing matching were analyzed one by one and finally presented intuitively through the coordinates,and then summarized and analyzed the similarities and differences.In addition,the comparison and analysis of the design elements and matching methods between sportswear and light sports clothing are made to clarify the difference between the two.Subsequently,the paper conducted market research on the popular phenomenon of light sports clothing to fully understand the audience's living conditions,awareness and their demands to this popular phenomenon,and finally generated data,which was the strong support for the study of this subject.Eventually,the theory was used to guide the later design practice,and to provide new ideas and new perspectives for the current light sports style clothing design. |
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