Research On Art Toy Design From The Perspective Of Sports Culture Communication

Sports culture is an important part of China’s mainstream culture,which carries the intrinsic value of building sports image and behavior,so it is very important to find an efficient and convenient mode of sports culture communication.Establishing a symbolic meaning mechanism through sports language symbols,and then completing the interaction of symbols in the circle field,linking the symbolic interpretation behavior between consumers and information symbols,is a way to transform sports culture into a perceptible carrier of dissemination.However,the increasing sales share of China’s art toys in the domestic market year by year and the behavior phenomenon of some art toys’ IP detonating the overseas market make art toys increasingly become a new carrier of communication that can bring culture closer to the public.It conforms to the consumption aesthetics of the Z era,and can better realize the communication of consumer information symbols,the guidance of public opinion environment and the link of emotional needs.This paper is mainly made up of the following five parts:firstly,the introduction section discusses the existing status of the research context,the purpose and the significance of the research;The second part mainly explains that the development of sports culture and the birth of art toys are in line with the development logic of the times and technology;The third part clarifies the basic concepts and theoretical basis of art toys and sports culture dissemination,and explores their relevance;The fourth part summarizes and analyzes the design methods and principles of applying sports culture to art toys,and seeks more possibilities for dissemination;The fifth part summarizes the conclusions of the previous text and applies them to the design of "PO Zai",seeking to verify the feasibility of art toy design based on the perspective of sports culture communication.It is hoped that this can provide new thinking and inspiration for future art toy design and sports culture communication channels.