Research On Improvements Of Demand Forecasting Management For CV Lubricating Company

With the advent of economic globalization and the era of knowledge economy,the role of supply chain in manufacturing management is becoming more and more important,and supply chain management has become the core of modern enterprise management.The level of enterprise supply chain management and the optimization of supply chain management performance have also become one of the core competitiveness of modern enterprises.The goal of supply chain management is to plan,coordinate,operate,control and optimize various activities and processes throughout the supply chain system to provide customers with the best products and services.Planning is the soul of supply chain management,and with the planning of each stage,it can be implemented step by step.Demand forecasting is not only the original source of information for all supply chain level plans,but also the engine and foundation of the entire supply chain collaboration.In this paper,taking the lubricant CV company as a research object,through interviews with different practitioners of CV Company’s internal relevant departments,external customers and even related competitor companies,as well as data analysis in the demand forecasting activities of CV Company,the result impact and other factors are found in the demand forecast management of CV Company,which has low forecasting plan initiative,high order delay ratio,lack of forecasting methods and processes,and low forecast accuracy.Combining demand forecasting theory research,demand forecasting process management,using interview methods,comparison and selection of different forecasting tools and methods,Pareto classification,Sales and Operation Planning process,etc.,The writer probed the causes of problems and combined relevant skills,methods to processes,and system management to solve problems.Theory is linked with practice with a view to forming a preliminary solution to such problems.Through the research and analysis of the demand forecast management problems of CV company,relevant optimization measures are proposed,and it is hoped that it will play a role in improving for CV company,and it will also have a certain degree of reference value for enterprises with similar problems.