Zhuzhou Cemented Carbide Group Tungsten Carbide Industry Patent Competitive Intelligence Analysis

Under the background of high quality development of economy and frequent friction of international economy and trade,the development of Zhuzhou carbide tungsten carbide industry appears bottleneck.Although Zhuzhou cemented carbide started earlier in the field of tungsten carbide and has mastered certain core technologies,in recent years,with the development of economy,the number of innovation subjects in the tungsten carbide industry has been increasing,and the market competition has become increasingly fierce.Meanwhile,the development of Zhuzhou cemented Carbide Group in recent years has been challenged by green economy and international trade measures.These factors will hinder the future development of Zhuzhou carbide tungsten carbide industry and the overall layout of the patent.Therefore,it is of great significance to analyze the internal and external environment of Zhuzhou carbide tungsten carbide industry through patent competition intelligence to formulate a strategic plan in line with its development,which is of great significance to the further transformation and upgrading of Zhuzhou carbide tungsten carbide industry and its high-quality development.Firstly,the internal and external environment of Zhuzhou carbide tungsten carbide industry and its three competitors is analyzed from nine aspects,including patent application trend and activity,patent types and patent legal status in China,and the starting time of key technologies,so as to understand the patent development trend of Zhuzhou carbide tungsten carbide industry and its three competitors.Summarize the internal strengths,internal weaknesses,external opportunities and external threats of the research object,complete the establishment of SWOT matrix,and then build the SWOT-AHP model based on the established SWOT matrix,design the questionnaire according to the hierarchical structure model,invite experts to score,and construct the judgment matrix according to the scoring results.After the consistency test of the judgment matrix,the weights of each factor are obtained,and then the total advantages,total disadvantages,total opportunities and total threats are calculated by the above values.The strategic quadrogram is connected in the plane rectangular coordinate system,and the strategic center of gravity and strategic azimuth angle are obtained.According to the final ranking,the optimal strategy for the development of Zhuzhou carbide tungsten carbide industry is obtained.The research results show that the SO strategy,namely the growth strategy,should be adopted in the future for Zhuzhou tungsten carbide industry.After the necessity and feasibility of the development strategy has been verified,the SO strategy can be implemented in Zhuzhou tungsten carbide industry based on SWOT matrix from the following four perspectives to enhance its industrial competitiveness: In response to the national support policies,accelerate the development of key technologies,strengthen the distribution of core technology patents,and form a leading position;Encourage to enhance their own research and development capabilities and technology accumulation,with cluster advantages to gain greater market competitiveness;Enhance market insight,seize market opportunities,do a good job in the market layout of new products;Grasp the advantages of enterprise structure transformation,integrate external resources,and enhance enterprise competitiveness.