Research On The Participatory Behavior Of Hanfu Fandom

With the progress of technology,the addition of capital and the liberation of thought,ancient clothing concrete into "Hanfu" out of historical books and cultural relics.It has already been separated from the value in use and become the cultural symbol which could highlight aesthetic thoughts,history and national attitude.Under the call of cultural confidence,"Hanfu" has become the new trend of contemporary youth clothing choice."Hanfu fever" has become one of the representative cultural upsurge at present.Wearing Hanfu is not only personal preference,but also the group activities and social movements.Through recording their personal Hanfu style by various media,Hanfu fans conduct participatory behavior in the manner of online or offline.They show themselves and interact with other members,which make the further expansion of Hanfu culture.Many studies paid attention to "Hanfu" and "Hanfu culture",which is not only to promote the inheritance and promotion of the excellent traditional Chinese culture,but also to explore an effective way to enhance the cultural soft power.From the perspective of participatory culture,the researcher took Hanfu fandom from online or offline as the research object for a year of participatory observation.On the basis of data from the questionnaire,the researcher conducted in-depth interviews which selected by judicious sampling,trying to explain the cause of Hanfu fans participatory behavior.First of all,this article defines the concepts of Hanfu,fans and participatory culture.Secondly,the research makes the overall description of the Hanfu fans group,including the four different types of Hanfu fandom as well as the circle type structure.Thirdly,it is found that the participatory behavior,participation characteristics and participation process of Hanfu fans are organized.The participation process of different individuals of Hanfu fans becomes the focus of the whole research,trying to make the interpretation their enthusiasm for Hanfu.What’s more,the paper attempts to explore the motivation of Hanfu fans’ participatory production from the perspectives of individuals,groups,platforms,as well as external sources.Last but not the least,author summarizes the problems existing in the participatory cultural practice of Hanfu fans,and gives the relevant suggestions for the better development of Hanfu fandom.Under the call of the great rejuvenation of the Chinese nation,Hanfu fans publicize the Chinese excellent traditional culture consciously.It is not only reflecting the cultural consciousness and cultural confidence of the younger generation,but also the important symbol of the re-cohesion of national identity which is the important way to foreign-oriented publicity.